DORIS SPOTLIGHT:
- Manage Social Media Channels, Author Original Content, Manage Advertising and Promotions, Develop Audience Engagement and Retention Campaigns
- Manage and promote multiple Emmy and advertising campaigns for TNT, ABC Family, Universal, and the Doritos “Crash the Super Bowl” ad campaign
- Manage and product Audience Engagement Campaigns via social media and live Twitter events
- Author and Produce Content for Live Speaking Engagements and accompany to News and P.R. events
- Produce final Memorial events in New York City and Los Angeles
CLIENT SUMMARY:
RGM is the digital agency of record for Doris Roberts during her final years of TV, movies, and personal appearances.
Hired to market Doris’ signature cookware on Home Shopping Channel. RGM Developed and Marketed a cross-platform, direct-to-audience advertising campaign that lead to all products being "sold out" on HSN.
RGM managed Doris’ social media accounts and promoted her projects to her fans worldwide. Working with TNT, ABC Family and Universal, RGM ensured her fans knew about her upcoming projects, including overseeing an Emmy nomination campaign and the Doritos “Crash the Super Bowl” ad campaign.
RGM’s engagement concluded with producing Memorial Services at the Broadway Theatre in NY, and the Director's Guild in Los Angeles.
Doris touched our lives. We remember her with admiration and are honored to work with her for many years.
