Kidflix Global

Project Info

Case Study

KIDFLIX GLOBAL SPOTLIGHT:

  • Re-engineer Kidflix Global’s marketing direction and sales platforms
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  • Managed the company’s transformation from “Netflix-like” mail rental DVDs to cost-saving streaming VOD platform
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  • Develop and manage new website interface and usability, release VOD titles on Vimeo, update e-commerce platform, and manage merchant service providers
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  • Retained and developed monthly, seasonal, and special event sales campaigns promoted via newsletter, targeted advertising, boosted promotions, video campaigns, direct-to-audience campaigns, and co-op advertorial campaigns

 

CLIENT SUMMARY:

RGM is the digital agency of record for Kidflix Global, distributor of international movies for kids and families. The company began operations mailing DVDs back and forth to customers.  RGM helped transform this operation by adding streaming VOD capabilities while updating business processes in sales, distribution, marketing, electronic commerce, and digital audience reach.

RGM recreated the company’s brand, image, and aesthetics with KFG management to maximize revenue and audience access through ad campaigns, boosted promotions, geographically targeted PPC campaigns across social media and ad networks.

 

RGM helps make Kidflix Global’s movies, music, books, and study guides visible to international target audiences.