The Pool Boys - Movie

Project Info

Case Study

The Pool Boys 

POOL BOYS SPOTLIGHT:

  • Develop a cross-platform marketing campaign for Premiere and International Release of Seven Art’s Feature Film: The Pool Boys
  •  
  • Develop 4-wall U.S. theatrical campaign and In-Theatre text-to-enter sweepstakes, cross-promote on YouTube, Facebook, Twitter, Blogs, and email campaigns
  •  
  • Manage Grauman’s Chinese Theatre Premiere, After Party, and all related Publicity campaigns

 

CLIENT SUMMARY:

After finishing the “Pool Boys” film, client needed a plan to gain distribution for its investment. RGM developed a cross-platform marketing campaign that reached audiences coast-to-coast and made the film premiere visible and accessible.

This campaign plan with RGM’s decades of experience helped Seven Arts close distribution outlets nationwide, including First-run Theatrical, VOD, SVOD, HBO, Cinemax, and Showtime.

RGM’s team created social/viral/video elements backed by regional and demographic targeted ad campaigns, boosted promotions, video overlays, text-to-win In Theatre promotions, and gave 2 lucky sweepstakes entrants a fully-paid trip to the Hollywood Premiere, a date with an actress from the film, and VIP access at the Rolling Stone Hollywood after-party.

The campaign was a huge success. Stars lined the red carpet for interviews. Fans loved the movie. Everyone cheered at the star-studded afterparty and Seven Arts Pictures recouped their investment in the film. RGM was retained as the agency of record for the studio.

 

RGM makes your films, TV shows, music, and software visible to the world.

 

 

Pool Boys Spotlight:

  • Develop a cross-platform marketing campaign for Premiere and International Release of Seven Art’s Feature Film: The Pool Boys
  •  
  • Develop 4-wall U.S. theatrical campaign and In-Theatre text-to-enter sweepstakes, cross-promote on YouTube, Facebook, Twitter, Blogs, and email campaigns
  •  
  • Manage Grauman’s Chinese Theatre Premiere, After Party, and all related Publicity campaigns

 

Client Summary

After finishing the “Pool Boys” film, client needed a plan to gain distribution for its investment. RGM developed a cross-platform marketing campaign that reached audiences coast-to-coast and made the film premiere visible and accessible.

This campaign plan with RGM’s decades of experience helped Seven Arts close distribution outlets nationwide, including First-run Theatrical, VOD, SVOD, HBO, Cinemax, and Showtime.

RGM’s team created social/viral/video elements backed by regional and demographic targeted ad campaigns, boosted promotions, video overlays, text-to-win In Theatre promotions, and gave 2 lucky sweepstakes entrants a fully-paid trip to the Hollywood Premiere, a date with an actress from the film, and VIP access at the Rolling Stone Hollywood after-party.

The campaign was a huge success. Stars lined the red carpet for interviews. Fans loved the movie. Everyone cheered at the star-studded afterparty and Seven Arts Pictures recouped their investment in the film. RGM was retained as the agency of record for the studio.

 

RGM makes your films, TV shows, music, and software visible to the world.