Sunset Strip - The Movie

Project Info

Case Study

SUNSET STRIP SPOTLIGHT:

  • Develop targeted ad campaign for the Premiere and International Release of Sunset Strip: The Movie and House of Blues Release Screening; with Vision Films, TAP Inc, and Tommy Alastra 
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  • Developed ad campaigns, ad design, managed targeted advertising, and managed TAP’s team of social media interns.
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  • Created visibility for film across Facebook, YouTube, Twitter, and IMDB. Managed audience engagement and helps the film make a big Hollywood splash, celebrating the iconic street where dozens of stars and musician got their start on the Sunset Strip.

 

CLIENT SUMMARY:

The famed story of the Sunset Strip’s origin as a dirt road connecting Beverly Hills and the Hollywood Studios was heard loud and clear thanks to TAP, Vision, and RGM.

Film, TV, and music legends including Cisco Adler, Lou Adler, Tom Arnold, Dan Ackroyd, Gerry Beckley, Rodney Bignenheimer, Excene Cervenka, Alice Cooper, Sofia Coppola, Billy Corgan, Johnny Depp, Paris Hilton, and many more talk about the history of brothels, bands, and infamous nights of debauchery on The Sunset Strip. From the 60s, 70s, 80s, 90s, to the current date – we learn how one of the most famous streets in the world evolved over time to become a destination for people all over the world.

RGM’s decades of cross-platform marketing experience helped film makers, distributors, and talent tell their story to the world across VOD, SVOD, and streaming networks.

 

RGM makes your films, TV shows, music, and software visible to the world.