TAPOUT FILMS SPOTLIGHT:
- Develop a cross-platform marketing campaign for Premiere and International Release of “Once I Was A Champion,” the bio documentary of world-famous MMA fighter, Evan Tanner.
- RGM became the engagement as the agency of record, spearheading all promotions, targeted advertising, marketing, and social/viral audience engagement.
- Developed text-to-enter sweepstakes with MMA blogs in North America, cross-promoted on YouTube, Facebook, Twitter, Blogs, and email campaigns
- Created “Win a Day in the Life of an MMA Fighter” sweepstakes and awarded a grand prize trip to sit ring-side at the annual MMA event in Las Vegas.
CLIENT SUMMARY:
The famed story of the MMA legend Evan Tanner was unknown to the world. What happened to him on his final walkabout? What lead him to venture out into the desert alone, never to return?
RGM supported Tough Crowd Production, TapOut Pictures, and Echo Bridge Entertainment by creating cross-platform marketing campaigns that put the film’s release directly in the eyesight of MMA fighters, fans, and event producers worldwide. Starring John McCarthy, Dana White, Chael Sonen, Bas Rutten, and more.
RGM’s co-marketing also engaged MMA fan sites, blogs, fighters, event hosts, and ring-side promotions drawing all eyes to the life of Evan Tanner, and the release of his movie. As a result, the film gained traction for the PPV release and also awarded one lucky, 20-year old sweepstakes winner with a roundtrip VIP experience in Las Vegas, a private training session with MMA fighters, and then sat ring-side with Dan “Punk Ass” Caldwell at MMA’ huge New Year’s event at Caesar’s Palace.
RGM’s decades of cross-platform marketing experience helped film makers, distributors, and talent tell their story to the world and generate revenue from their investment.
RGM makes your films, TV shows, music, and software visible to the world.
